In this phase, We listen. We try to understand every aspect of the product both from user and stakeholder perspective; identify potential problems and blockers.
1. Stakeholder Inteview
Understanding the client needs, expectations and limitations. Interview takes up to one hour.
2. User Interview
We conduct additional user interview to face real user problems. It's simple way to understand target market.
3. Competition Analysis
Assessment of strengths and weaknesses of current and potential competitors.
4. Analogous Inspiration
We'll observe how users currently solve similar problems.
At this point, We have solid idea of the project and understand basic people needs and requirements.
There’s no better way to understand the people you’re designing for than immersing yourself in their lives and communities.
It's time to create and validate ideas based on previously conducted research.
1. Journey Map
Sum up all the interviews and create map of users key moments inside application.
Adding visuals to Journey Map help us to figure out missing spots and areas to improvement.
3. Defining Solutions
It's time to select most important problems and suggest solutions. From many ideas, we select only few.
Create simple solution as fast as possible and get with real thing to real people. Get feedback. Repeat.
5. Rapid Prototyping
Prototyping is the key element we use in developing desirable products. We use various of prototype types from paper sketches to interactive html sites.
6. Get Feedback
Few quick 30-minute test sessions let us discover and fix the most disturbing blockers.
Working in agile.
1. Sprint Scope
Defining scope of weekly rounds of programming sprints.
At the end of each sprint clientt gets snap review of last week.
Test each iteration of product.
Smooth transition from staging to working version.