In this phase, we listen. We try to understand every aspect of the product from both the user and stakeholder perspective, as well as identify potential problems and roadblocks.
1. Stakeholder Inteview
Understanding client needs, expectations and limitations. Interview takes up to one hour.
2. User Interview
We conduct additional user interviews to identify real user problems and understand your target market.
3. Competitive Analysis
Assessment of strengths and weaknesses of current and potential competitors.
4. Analogous Inspiration
We'll observe how users currently solve similar problems.
At this point, we have a solid idea of the project and understand basic needs and requirements.
There’s no better way to understand the people you’re designing for than immersing yourself in their lives and communities.
We create and validate ideas based on the previously conducted research.
1. Journey Map
Sum up all the interviews and create map of users' key moments inside the application.
Adding visuals to the Journey Map helps us identify anything missing as well as areas for improvement.
3. Defining Solutions
From many ideas, we suggest the few that provide the best solutions to the most important problems.
Create an initial, simple solution, to get your app in the hands of real people as fast as possible. Get feedback. Repeat.
4. Rapid Prototyping
Prototyping is key to developing desirable products. We use various prototypes, from paper sketches to interactive html sites.
5. Get Feedback
30-minute test sessions let us discover and fix any remaining issues.
Working in agile.
1. Sprint Scope
Define scope of weekly rounds of programming sprints.
At the end of each sprint you receive a snapshot review of the week.
Test each iteration of product.
Smooth transition from staging to working version.